LINE Develops E-learning Content for UFI

LINE Communications has been commissioned by Ufi Limited, the organisation behind the learndirect e-learning network, to develop two e-learning programmes targeted at Small & Medium Size Enterprises (SME) businesses

LINE will develop two custom four-hour e-learning programmes designed to provide information on setting up and growing small businesses. The content solution will be based around the successful BBC videos entitled 'Make or Break', and will include clips from the tapes.

The Internet and CD-ROM hybrid courses will use an intelligent mix of fat and thin media (multi-media, audio and video) to create a compelling and informative learning experience for entrepreneurs. To achieve this LINE has set up a panel of Subject Matter Experts (SME) to offer practical, expert advice on all aspects of business including human resources, finance and legal matters to complement the video case studies.

The information provided by the SMEs will then be integrated into the custom e-learning content along with carefully selected edited highlights from the original video. Throughout the development process, LINE's solutions will consider the differing levels of Internet connectivity available to learners, to provide a universally accessible solution, which maximises rich media.

LINE Communications CEO Piers Lea commented, 'We are proud to be developing this innovative e-learning content for Ufi.' He went on to say:'This is an excellent example of how full multimedia e-learning can be used to assist the learning process, and move away from the dry learning experiences often associated with computer-based learning. By intelligent use of video, we are able to bring to life the trials and tribulations facing budding entrepreneurs, and offer viable solutions rather than dry theoretical case studies.'

Peter Shefflebotham from Ufi said 'The 'Make or Break' programme was a huge success, and by making it available on the Internet we are helping the next generation of entrepreneurs to benefit from expert advice.

May 5th, 2002